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Title: Mobile Search and Advertising
Authors: Lovitskii, Vladimir
McCaffery, Colin
Thrasher, Michael
Traynor, David
Wright, Peter
Keywords: Mobile Text Messages
Mobile Search
Mobile Advertising
Question-Answering System
Natural Language Processing
Text analysis
Issue Date: 2009
Publisher: Institute of Information Theories and Applications FOI ITHEA
Abstract: Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile phones. Mobile advertising will be intrinsically linked with mobile search, which has transported from the internet to the mobile and is identified as an area of potential growth. The result of mobile searching show that as a general rule such search result exceed 160 characters; the dialog is required to deliver the relevant portion of a response to the mobile user. In this paper we focus initially on mobile search and mobile advert creation, and later the mechanism of interaction between the user’s request, the result of searching, advertising and dialog.
ISSN: 1313-0455
Appears in Collections:Book 09 Intelligent Processing

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