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Please use this identifier to cite or link to this item: http://hdl.handle.net/10525/121

Title: Advergames: Overview
Authors: Santos, Eugenio
Gonzalo, Rafael
Gisbert, Francisco
Keywords: Advergames
Mobile Computing
Games Development
Issue Date: 2007
Publisher: Institute of Information Theories and Applications FOI ITHEA
Abstract: Advergame is a new marketing concept that has appeared due to the fact that young people are always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant messenger services and they spend too much time just playing in a stand alone way or in a network game. A new revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can develop an advergame that is, a game with some kind of advertising process of this company. This paper introduces some idea and concepts when developping an advergame.
URI: http://hdl.handle.net/10525/121
ISSN: 1313-048X
Appears in Collections:Volume 1 Number 3

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