internet marketing internet strategy marketing strategy search engine optimization web promotion
Issue Date:
2008
Publisher:
Institute of Information Theories and Applications FOI ITHEA
Abstract:
The purpose of the paper is to present an automated system for realization of effective internet
marketing campaign (ASEIMC). The constantly growing number of websites available online brings more
problems for the contemporary enterprises to reach their potential customers. Therefore the companies have to
discover novel approaches to increase their online sales. The presented ASEIMC system gives such an approach
and helps small and medium enterprises to compete for customers with big corporations in the Internet space.
