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Title: Automated System for Effective Internet Marketing Campaign (ASEIMC)
Authors: Kovacheva, Todorka
Keywords: internet marketing
internet strategy
marketing strategy
search engine optimization
web promotion
Issue Date: 2008
Publisher: Institute of Information Theories and Applications FOI ITHEA
Abstract: The purpose of the paper is to present an automated system for realization of effective internet marketing campaign (ASEIMC). The constantly growing number of websites available online brings more problems for the contemporary enterprises to reach their potential customers. Therefore the companies have to discover novel approaches to increase their online sales. The presented ASEIMC system gives such an approach and helps small and medium enterprises to compete for customers with big corporations in the Internet space.
ISSN: 1313-048X
Appears in Collections:Volume 2 Number 4

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