Institute of Information Theories and Applications FOI ITHEA
Abstract:
An important task for a direct mailing company is to detect potential customers in order to avoid
unnecessary and unwanted mailing. This paper describes a non-linear method to predict profiles of potential
customers using dARTMAP, ARTMAP-IC, and Fuzzy ARTMAP neural networks. The paper discusses
advantages of the proposed approaches over similar techniques based on MLP neural networks.