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Title: Solving a Direct Marketing Problem by Three Types of ARTMAP Neural Networks
Authors: Nachev, Anatoli
Keywords: ARTMAP
neural networks
data mining
Issue Date: 2008
Publisher: Institute of Information Theories and Applications FOI ITHEA
Abstract: An important task for a direct mailing company is to detect potential customers in order to avoid unnecessary and unwanted mailing. This paper describes a non-linear method to predict profiles of potential customers using dARTMAP, ARTMAP-IC, and Fuzzy ARTMAP neural networks. The paper discusses advantages of the proposed approaches over similar techniques based on MLP neural networks.
ISSN: 1313-0463
Appears in Collections:Volume 15 Number 1

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