Enterprise Strategy Model Predictive Control Neural Network Black-Box Modeling Business Trends
Institute of Information Theories and Applications FOI ITHEA
Modern enterprises work in highly dynamic environment. Thus, the developing of company strategy is
of crucial importance. It determines the surviving of the enterprise and its evolution. Adapting the desired
management goal in accordance with the environment changes is a complex problem. In the present paper, an
approach for solving this problem is suggested. It is based on predictive control philosophy. The enterprise is
modelled as a cybernetic system and the future plant response is predicted by a neural network model. The
predictions are passed to an optimization routine, which attempts to minimize the quadratic performance criterion.