Institute of Information Theories and Applications FOI ITHEA
The paper focuses on the rapid development of the digital culture and the challenges it imposes to
human creativity. It analyses e-learning, digital entertainment, digital art and the issues of creativity and
improvisation. It also presents a classification of the levels in the creative structure including hardware and
software tools; product developers; creators and end users. Special attention is paid to the advantages of the new
digital culture and the responsibilities of all people who create it or use it. We conclude that more attention should
be paid to the threats and to ways of boosting positive creativity in the various fields of application of information
and communication technologies.