Institute of Information Theories and Applications FOI ITHEA
Abstract:
Advergame is a new marketing concept that has appeared due to the fact that young people are
always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant
messenger services and they spend too much time just playing in a stand alone way or in a network game. A new
revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can
develop an advergame that is, a game with some kind of advertising process of this company. This paper
introduces some idea and concepts when developping an advergame.
